Our history

A journey throughout our Japanese roots to our European Expansion

Our Story Through the Years

Discover our company history across the years and multiple continents from Japan, as part of the global Japanese insurance giant, MS&AD group, to our European growth. With nearly 140 years of excellence, MS&AD Group stands as Japan’s leading car insurer, renowned for its trusted legacy and industry expertise.

1999

Establishment in UK

Founded in the UK in 1999 to act as Lexus’ internal insurance competence centre. This first European office was set up in the...[NO TEXT]

2000

Expanded to France, Germany and Norway

Lexus Insurance Services France was established in early 2000 with products including motor, credit protection, warranty and GAP insurance. Established in Germany in 2000, we have strong cooperation partners there: our risk bearer Aioi Nissay Dowa, Toyota Germany and the Toyota Kreditbank. This collaboration permits us to provide our customers with attractive and tailor-made offers. We first established ourselves in Norway in 2001.

2007

Head Office opened at Toyota Motor Europe in Brussels

After 10 years, we decided to anchor and strengthen our collaboration with Toyota by integrating our operations into the Toyota Motor Europe HQ in Brussels. Our role is to work closely with Toyota Motor Europe to create successful insurance products for all European markets. This includes the repair process, parts management and technological advancements. We also act as the managing agent of all assistance and services, with products giving us responsibility in each market that Lexus operates in across Europe.

2010

Expansion in Portugal, New Connected Mobility department

Lexus Insurance Services took over full activities in Service Products from TME. During this period we also set up in Russia & Kazakhstan and opened a Connected & Mobility department in Belgium.

2013

New offices in the Baltics and Adria regions

Insurance scheme establishment in the Baltics (Estonia, Lithuania) followed by expansion in the Adria region (Slovenia, Croatia, Serbia) and Turkey.

2015

Launch in Poland

Our branch in Poland was established in 2015 as the Lexus Insurance Competence Centre in Poland. Our primary task was developing a suite of insurance products for customers of Toyota Bank Poland.

2017

Pioneering Kaizen for collisions

Developed by Lexus Insurance Services, a new Kaizen collision department shows our commitment to supporting TME/LED’s value chain department.

2019

Expansion in Georgia, Bosnia & Herzegovina and Iceland

Insurance companies established in Georgia, Bosnia and Herzegovina, followed by a new presence in Iceland.

2020

Established in South Africa, Austria, Cyprus & Kirgizstan

The new customer facing brand name Lexus Insurance Services was adopted. Launch of Usage Based Insurance & Full Hybrid Insurance product. Launch of SAWA (service activated warranty).

2021

Launch of PHEV connected services

Scheme establishment in Azerbaijan & Latvia, launch of PHEV connected insurance products, Lexus Insurance Services establishment in Armenia, Ukraine and Belgium.